Amaze, India's energy solutions brand, has launched its new brand campaign Hamesha #ReadyToPerform showcased its range of inverters, batteries, and solar products.
As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges and strive for excellence relentlessly, the company stated in a press release.
Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomises the spirit of readiness and peak performance. The film showcases Kohli pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance.
The campaign underscores Amaze's pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.
Speaking on the occasion, Preeti Bajaj, chief executive officer and managing director, said, "The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years."
Neelima Burra, chief strategy, transformation and marketing officer added, "The Hamesha #ReadyToPerform campaign exemplifies Amaze's commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts."
"The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to - Virat Kohli," Burra added.
Anusha Shetty, chairperson and group chief executive officer, Grey Group India said "Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it's not where you come from but where you're headed that counts. Amaze believes in fueling their aspirations with uninterrupted power".